Ian started his own firm in 2000 after working 16 years in Big 4 and mid-tier accounting firms including stints in Price Waterhouse Singapore and in retail and property development companies. His aim was to provide Small Medium Enterprises (SMEs) with Accounting, Tax and Administration services to help SME owners work “on” their businesses rather than “in” their businesses.
Over the years’ the firm has earned the reputation of providing a premium service where more than just accounting and tax compliance work is done, similar to a concierge service where if we were not able to assist clients directly, we would refer clients onto selected associates.
In 2014, the firm moved into Cloud accounting software technology to enhance our premium service which enabled business data to be provided faster to our clients and enable them unlimited access to their business data anywhere and at any time.
In 2018, our next evolution was to shift our focus from providing historical business data to predictive business data by adopting powerful integrated forecasting and reporting software. We now produce live dashboards, 3-way forecasts, budgets and cash flows to help clients understand better their business data and more importantly predict the future performance of their business.
Our present SME clients include a major Australian franchisor with turnover in excess of $45 million a year to a motorsport race team with a turnover of $2 million a year. Industries we have experience in include the food industry, agriculture, franchising and property development operations.
Our core values are honestly, integrity, trustworthiness and above all looking after the best interest of our clients.
Our mission is to work alongside your business, providing financial information, tools, analysis and insights to challenge your thinking, helping you make more informed decisions and driving business strategy.
There is a marked shift happening, not just in this industry and our profession, but globally, to cloud-based systems. As a quick breakdown, that is any service or product that works via a website. You simply log in online to access it. This emergence has resulted in data. And that data is something we can use to drive your business.
What is your gross profit margin right now? What does it mean? How much should you set aside for the tax bill? Can you afford to expand? Traditional systems didn’t allow us to work together in this manner. Great companies don’t succeed just because they have a great service or product. They succeed because they know what’s coming.
For example, by forecasting growth and considering different scenarios of how the future might look. That means they know where to invest, how to allocate resources and what preparations to make for each stage of their journey. We have the capability using cutting edge technology to do all of this and more with you. Plus, it is presented in a beautiful way that’s easy to understand, not just a wall of numbers!